Fashion lovers have a new denim collaboration to add to their wish list. Gap and Hailey Bieber have officially unveiled The Hailey Jean, a limited-edition denim capsule inspired by the effortless fashion of the late 1990s and Hailey's signature off-duty style. The collection launched on July 16.
The capsule features two relaxed silhouettes:
The Extra Baggy Jean
The '90s Low Rise Loose Jean
Both styles are made from 100% rigid cotton denim and come in light, medium, and dark washes, giving shoppers plenty of options for recreating Hailey's laid-back aesthetic.
What makes the collection special are the personal details. Each pair includes "1996" hardware, a tribute to Hailey Bieber's birth year, and her signature printed inside the pocket lining. The designs are inspired by vintage Gap jeans that Hailey has worn for years, blending nostalgia with modern tailoring.
The campaign, photographed by Mario Sorrenti and directed by Charlie Di Placido, embraces a minimalist, nostalgic feel with references to iconic '90s Gap advertising. Hailey styles the jeans with classic Gap basics, proving that timeless denim never goes out of style.
Priced at $89, the limited-edition collection is expected to be one of Gap's biggest fashion releases of the summer. Whether you're a fan of oversized denim or the return of low-rise jeans, The Hailey Jean offers an easy way to channel the relaxed, cool-girl look that has become Hailey Bieber's signature.
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